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Frizbee logo on Vodafone McLaren Mercedes race cars for the 2013 FORMULA 1™ Santander British Grand Prix

Here at Frizbee we pride ourselves on understanding how important logos and branding are to a business’s visibility.So imagine how delighted we were to see our own logo on not one, but both Vodafone McLaren Mercedes race cars as they flew round the track at the 2013 FORMULA 1™ Santander British Grand Prix!

How’s that for brand awareness?

The opportunity presented itself when we won a Vodafone business customer “Your Better Business” competition. We were drawn from thousands of entries to win this once-in-a-lifetime prize.

And what a prize it was: our fantastic logo was seen by millions after it appeared on both Vodafone McLaren Mercedes race cars for the duration of the entire 2013 FORMULA 1™ Santander British Grand Prix back in June, including the test and race days.

The Frizbee team also had a VIP invitation to Silverstone, where we were treated to two 3-day Club Silverstone Grandstand passes to the Grand Prix™, a stay in a very lovely hotel, and full access to the Vodafone McLaren Mercedes Brand Centre and Garage. We even got a photo with one of the drivers.

Here’s a Vodafone youtube video of us talking about great business and great branding with Sergio Perez in the McLaren Technology Centre.

You can read more about our incredible experience on the Vodafone Your Better Business blog.